What Makes the Difference?

Top Football Academies

A Brand Expansion Srategy

World Class Management

A Top Perspective

Challenges for the Future



  • 26th APRIL
    DAY 1

    Opening Speeches

    President of Sporting Clube de Portugal
    President of Portuguese League
    President of FPF
    State Secretary for Youth and Sports

    European Champions: How to reach the next level?
    Fernando Santos
    Hosted by Rui Miguel Mendonça (Sporting TV journalist)

    Panel I – Coaching: What makes the difference?

    Player Perspective: Luís Figo - Former Portuguese football player
    Coach Perspective: Jorge Jesus - Sporting Clube de Portugal Coach
    Coach Perspective: Francisco "Pacho" Maturana - Former Colombian football player and football manager
    Mental Coaching Perspective: Susana Torres - High Performance Coach

    Moderator: Luciano Cefaratti (Rosário Central Vice-president)

    Panel II – Top Football Academies: A brand expansion strategy

    Football Club Internazionale Milano (FC Inter Milano) Roberto Samaden - Elite Academy Director
    Amsterdamsche Football Club Ajax (AFC Ajax) - Corne Groenendjik - Manager Ajax Coaching Academy
    Sport Club Corinthians Paulista (SC Cortinthians) - Roberto Toledo - Land Sports Manager
    Futbol Club Barcelona (FC Barcelona) Franc Carbo Pujol - Schools Director en FC Barcelona

    Moderator: Beto Pimparel (Sporting Clube de Portugal goalkeeper)

    27th APRIL
    DAY 2


    Football ISM – Integrated Software Management
    Filipe Esteves - Managing Director agap2IT

    Panel III: World Class Management – A top perspective

    Bruno de Carvalho – President of Sporting Clube de Portugal
    Club Atlético Boca Juniors (CA Boca Juniors) - Oscar Moscariello - Ambassador of the Argentine Republic in Portugal and Secretary of International Relations for Boca Juniors

    Moderator: Sergio Fernandez (A Marca journalist)

    Panel IV: Challenges for the future

    "Youth Migration" - Avram Grant - Israel football manager
    "Next Step in Refereeing" - Paul Rejer - Training and Development Manager at PRO (Referees Organization)
    "What else is there to study about Football?" - Oliver Seitz - Director of the FC Barcelona Master in Football Business
    "How to stay at the top – Current realities, future challenges and the most pressing reforms" - Emanuel Medeiros - CEO of ICSS Europe and Latin America

    Moderator: Darren Bailey (Consultant)

    Closing Session

    Guy-Laurent Epstein - Marketing director of UEFA Events SA


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Previous Edition


    Last April 2016, the World of Soccer, had the eyes into Lisbon, more precisely at the II International Congress "The Future of Football" organized by Sporting Clube de Portugal.

    Watch Video - Innovation in Football
  • In its second edition and with a full agenda over two days, the congress brought together several renowned figures from the International Sports World, in a debate that more than addressing the main problems of today's football, reflected and debated about the future of this industry.

    Watch Video - Innovation in Football
  • Sporting Clube de Portugal opened doors for university students, who had the opportunity to acquire new knowledge, networking and experience the environment of high relevance in the world of sport.

    Watch Video - Innovation in Football
  • Simultaneously, and during the three days, this great event also had several sponsors and partners that were present with the exhibition of products and activities.

    Watch Video - Innovation in Football